"The thing is that BMW Group formed a new company after purchasing MG and Rover, but the market effect was not good, so it sold Land Rover, MINI and Jaguar after being split up. Now MG Rover can’t hold up and declare bankruptcy, so we want to pack it back. Besides us, there is Jinling Automobile Group, which is going to buy fixed assets. We bought technology and brands, but now we are killing an American Ford."
"What’s this about Ford?"
Ford signed a priority agreement to buy Rover trademarks when it acquired Jaguar and Land Rover, and now they plan to exercise this benefit.
"Is to buy a trademark? It doesn’t mean much to them, does it? There are so many Ford cards that are still missing this thing. The British Rover cars are also old-fashioned. "
"That’s true, but Ford’s jargon now is very unfavorable to us. This is the first European acquisition of China’s automobile industry. It has been three years since Ford suddenly stepped in to suppress the market expansion of our Shencheng automobile."
"Oh," Chen Bo nodded thoughtfully. "So what did you do? Ford can’t do it for this reason, can he? "
"Er … well, we registered some defensive trademarks six months ago, all of which are" road "heads," Xu Zhixin replied falteringly.
"Isn’t that right? If I were you, I’d be like Ford. I remember a few years ago, Geely grabbed Land Rover, which caused Ford a big injury, right? This is because you have provoked each other’s sensitive nerves, so it’s no wonder that others are. "Chen Bo didn’t even want to get involved in this muddy water and directly ordered the guests to leave." I can’t help you. You’d better talk to Ford personally. McLaren is really not that big. "
Looking at Xu Zhixin leaving Chen Bo bitterly, he strolled to another room. After Christmas, everyone else was busy with their own affairs. Haya returned to Jordan to discuss the wedding date. There were only two people left in Manchester, Angelina and Li Yunxi.
Chen Bo pushed the door and saw Li Yunxi sitting at his desk. He was very serious. When he walked behind him, he saw that she was drawing a three-dimensional car model with professional drawing software.
"Is this the new model of McLaren this year?" Chen Bo asked curiously.
"Well, Ron decided to stop production of F1, which is a new technical architecture. The suspension system is very compact. Instead of taking the naturally aspirated Mercedes-Benz engine, I chose Cosworth V12 turbocharged. I want to design a dynamic car body. What do you think of this color scheme?" Li Yunxi said while playing with his brain to protect the renderings.
"Orange is very in line with the orange company brand VI, but for a luxury sports car, you might as well try it boldly. Make a hexagonal honeycomb pattern on the background surface and then pull a gradient to black in the body."
Chen Bo certainly doesn’t understand what is built in the car, but he still has some opinions on graphic design, so he spoke his own thoughts.
"It’s good. It’s like walking through the darkness at a high speed. The hexagonal fine mesh also adds some wild beauty!" Li Yunxi immediately revised the design draft according to his idea, and the effect was obviously much better than the solid color. "I’ll send it to Ron as soon as I improve it later. What do you think is the better name?"
"Called’ poison bee’ such as? Does the whole car feel like a big wasp in the wild? "
"poison bee? Sounds cool. You are so talented. "
"Of course you don’t see who I am? Don’t hurry to comfort me? " Chen Bo smiled and pointed to his cheek, waiting for a reward from his little girlfriend.
Otaku late-night welfare, you know! ! ! Line look:! !
Chapter 11 Romance of the Three Kingdoms
Mclaren’s family member Chen Bo immediately came to Manchester from Woking after a word.
"Ron, I have carefully considered that it is necessary to reverse McLaren’s loss. Who will continue to lose money on sports car sales every year? I’m afraid the car will not hold up before it is assembled." Chen Bo told him directly that if you don’t calculate the cost of acquiring Cosworth engine, the annual book loss will be about 50 thousand pounds, which is already quite high.
The sponsorship of Manchester City is just over the books and can’t be regarded as actual expenditure.
McLaren, on the other hand, has two sports cars, F1 and MP4, which can’t compete with Ferrari and Lamborghini, let alone Porsche with higher sales.
"You are right. The performance technology of the current pool is not enough to support the whole vehicle drive. It will take 9 years at the earliest to achieve the mass production line."
"I think we can take two steps now. The first step is to bring the supercar to the people, and the second step is to quickly enter the civilian car market, especially in developing countries."
"I can understand the second one, but how can super-running be close to the people? Wouldn’t it be a mass-produced ordinary car? "
"Of course not, such as F1 column. Although you decided to stop production, I can understand that this is a means of hunger marketing to ensure the scarcity of super sports cars, but we can carry out it on the original platform. In addition to the main column, personal tailor will launch celebrity customized low-profile models to attract fans to buy Porsche ber. Isn’t it only 20,000 pounds or 30,000 pounds? But it doesn’t affect his status in the hearts of fans. "
"What about controlling it into expenditure?"
"personal tailor to McLaren Cheyou Club VIP let us sell not only F1 stadium technology content, but also to highlight the identity. High-end customization needs to set off and create an atmosphere that people who are not rich can have. For high-end consumers such as London, Dubai, Hong Kong Island and new york, if we want to make cars, we have already sold them. We are not Rolls Royce, but we want to be Veru in cars! This will not only maintain the status of super-running, but also allow people who can’t afford to buy low-matching. "
"I understand that you are the master of the marketing circle." Ron nodded and his intention was already white.
Nokia flag Veru mobile phone is full of gimmicks. Although a mobile phone costs $40,000, it is still snapped up by many local tyrants. This is to flaunt the particularity of identity. Rich people have always disdained to agree with ordinary people.
"What do you know about MG and Rover?" Chen Bo said and asked again.
"Bankrupt BMW lost more than 300 million euros after the acquisition," Ron shrugged. "British automobile culture has a long history. These two are just two of them, but they are not too popular, but they are also somewhat famous. Their flags Jaguar, Land Rover and MINI are much more famous, but they stopped when they were sold to Ford a few years ago."
"What if we enter the civilian market through these two cards?" Chen Bo tried to ask again
"This ….." Ron hesitated. "This middle class is a bit complicated. I heard that there are two companies from Huaxia Automobile Company that are negotiating to buy, but the priority purchase of Ford’s licensed trademarks has changed from negotiation between the two parties to romance of the Three Kingdoms."
"Well, that’s true, but if we want to enter the field of civil cars, we still need a separate brand, so it’s impossible to make McLaren." Chen Bo sighed. "People from Shencheng Automobile Company found me and wanted McLaren to make a turnover from it, but I refused. Since we are all fighting for it, it seems that some value is not as good as ours."
"Ford is now losing a lot of money to buy the Rover trademark. He wants to package it with Land Rover and then sell it, and the price will be high."
Shit! Chen Boxin secretly scolded how to forget this link. Land Rover’s English name is LandRver and Rover’s English name is Rover. Putting the former is a derivative card, which must be combined to have more commercial value.
No wonder Ford signed such a strange agreement and BMW agreed to it.
Buy a land rover? That’s impossible. First, the price is high, and secondly, the fuel consumption is too high and the oil price is rising. The European and American markets are not suitable, and they can’t stand up alone. This market is a loss-making product.
He wants to buy a low-end and slightly well-known car license, which can not only focus on some sales in Europe and America, but also catch up with a wave of economic demand in China, so that McLaren will not lose too much in recent years, although he can afford it, but he does not want to idle resources.
It’s really a loss that so many technologies are invested unfavorably.
"Why don’t we try to buy Lotus?"
"Lotus? Who has them? "
However, all the British car brands have already been acquired by foreign investors, and the rest are handmade workshops that produce wonderful works or classic cars that don’t produce much in a year. Chen Bo only has this question when the last one is still in his pocket.
"Malaysia Proton Automobile was controlled by a state-owned investment company, and Mitsubishi withdrew from the company four years ago. Obviously, their days are not good. The management is trying to join the company everywhere, but they are not willing to give up control. Lotus is a lightweight sports car, and Porsche Ferrari said that the three major sports car brands are highly accepted by the public. Some cars are cheaper than ber, and we can use them to launch intermediate people, which is much better than Rover."
"Will Proton sell it?"
"It only needs British factories and brands. His technical category is not important to us, and Lotus can be more easily recognized by the floating society. He was founded by Sir Chapman and gave a car to the Queen, which became popular among the nobles."
"When was that?"
"It seems to be the’ 60s, when I was in high school. By the way, the Lotus Team won seven championships in F1, one less than us …"
"Well, I can see that you are lotus powder. Let’s talk about it. I hope the price will not be too high or I will have to borrow money again." Ron’s face has betrayed him, and Chen Bo will simply become him
"Ten years ago, it was only 30,000 pounds, which was definitely worth it."
"… that’s really cheap. You can contact me, but by the way, I want to talk about a BMW and Ford. I want to see what they think over there. It’s not necessarily a bad thing to muddy the water." Find out the situation before you help or not. Although he turned down Xu Zhixin, will he stand by? Unless the other party is really so single-minded to bid farewell to Ron, Chen Bo went to Mansour again. This is a big fat sheep. How can you catch it once?
He came to the center of his city to set up an apartment, a mansion, and his entourage from Abu Dhabi knew him quite well. Without stopping him, he took him to the living room to meet Mansour and a blonde had a good talk over afternoon tea.
"Vincent, you’re just in time to introduce a friend to you." Mansour stood up and greeted him directly when he saw him coming. "Amanda Stavelli is not only the head of DIC in Dubai investment group, but also a famous financial circle in London and has a wide network of contacts."
"Mansour Temple is too flattering to me, but it’s just relying on friends to get something to eat." Stavelli said modestly.
However, what Chen Bo thinks at the moment is another Amanda. The name is too tacky. I have met no less than three people now, but I have nothing to say when I see this woman in her early 3 s, dressed as a capable workplace woman.
A Dubai develops British women and has a wide network of contacts. When these information are combined, her identity is naturally like a broker, that is, a high-end intermediary. It is not a good thing to wander around the employers and governments.